MAKE A STATEMENT WITH CUSTOM FONTS AND UNIQUE DESIGN ELEMENTS

Introducing Tenacity by Avery Dennison—our latest heat transfer built for footwear and gloves.
Fonts are a key part of your club’s visual story, representing your ethos and bringing designs to life. Our talented design and marketing experts can help you develop custom fonts, name and number sets, badges, hang tags, and bespoke jerseys that make a statement and help you shape the future. 

We can work with you to develop a custom font for names and numbers that is a true reflection of your brand. We have expertise in developing fonts for some of the biggest global sports properties, including the current Premier League font.

Watch our video to explore the story behind our development of the current Premier League font set.

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With the opening of our new state-of-the-art production facility in Harrogate, North Yorkshire, we’re perfectly placed to work with you to produce custom names and numbers that bring your fans one step closer to the team.

Our custom fonts are perfect for:

  • Anniversary and celebration special edition kits
  • Cup competitions
  • Retro kits and merchandise

Are your stores struggling to meet fan demand for customisation of certain player shirts? Why not consider our pre-print service? We can apply Name & Numbers to shirts to help streamline club retail operations.

And what’s more, Avery Dennison’s Smart Embellishments enable you to engage directly with your fans via an invisibly applied digital trigger within the font. They can be added to any heat transfer design, instantly turning your garment into an interactive experience.

Get ahead of the curve and enhance your commercial appeal by offering digital engagement experiences for fans, which can help to drive additional value for your sponsors.
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Who we are

In 2025, Avery Dennison will be celebrating it's 90th Anniversary. Yet over the past few years, we have further enhanced our portfolio of innovative solutions through the acquisition of industry-leading businesses including Thermopatch, Lion Brothers, Silver Crystal and Rietveld. These acquisitions have positioned us as the leading global supplier of external embellishments and merchandise offerings for professional sports clubs. 
© 2025 AVERY DENNISON CORPORATION
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