SPECIALITY CRESTS TO ELEVATE YOUR BRANDING

Introducing Tenacity by Avery Dennison—our latest heat transfer built for footwear and gloves.
Team badges tell stories. They inspire unity and help define a team’s identity. They symbolise the spirit of the players and the fans. And over time they become more than a crest or a badge; they become a sense of belonging.

Work with us to create new stories by elevating teamwear, supporter and signature collections with Embelex™ speciality solutions. Reimagine a more tactile logo; which can be achieved through raised screen printing, injection molding, welding, and creative combinations of these manufacturing techniques. 
Add dimension or special effects with materials designed to highlight the elements that make the design of your club crest uniquely yours. We can help you explore your creativity by capturing finely textured details, with multiple levels and colours in various finishes. With so many techniques to explore, our speciality effects are designed to craft a lux appearance that sets your merchandise offering apart.

Not only that, but by working with a global leader like Avery Dennison, you can rest assured that you will receive top quality products which will ensure consistency of product across your range.


MEET OUR SPECIALITY EFFECTS

3D Materials and Effects

Add dimension to your designs

Whether a simple logo or multi dimensional graphic, specialty techniques add visual and tactile interest to any apparel, headwear, and accessory design. Further elevate your specialty products by incorporating sustainable material content.

  • Printed or moulded raised silicone
  • Specialty raised printing techniques
  • 3D Thermoplastic PU (TPU)
  • Leather & Leather-likes
  • Hook and Loop backing

Combining Mixed Media Effects

Unlimited design combinations

Create an elevated blend of our specialty, woven, embroidery or textile based techniques, including leather and like alternatives. Our team will work with you to uniquely innovate new product iterations to find the premium aesthetic your brand deserves.



NEWNESS COLLECTION

Our bi-annual Newness trend reports showcase our latest collections in Embelex product branding, graphics and trims, capturing emerging trends across the industry. Our expert creative and innovation teams collect and present insights and trends from all around the globe, so you don't have to We look to bring you a holistic vision that will inform and inspire your next branding story.


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Who we are

In 2025, Avery Dennison will be celebrating it's 90th Anniversary. Yet over the past few years, we have further enhanced our portfolio of innovative solutions through the acquisition of industry-leading businesses including Thermopatch, Lion Brothers, Silver Crystal and Rietveld. These acquisitions have positioned us as the leading global supplier of external embellishments and merchandise offerings for professional sports clubs. 
© 2025 AVERY DENNISON CORPORATION
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